Yes, our Revenue Predictor tool is available for you in the Portal under the SmartTrip Tool feature.
How can I tell what my volumes and engagement will be?
We have an interactive Revenue Predictor tool available in the Portal. If you are already a client, have your Account Director walk you through how to estimate your volumes and engagement.
If you aren't yet a client or you don't know who your Account Director is, click HERE to set up a call with our Business Development team.
VOLUME
First, you tell us what kind of business you are.
- Company or Venue - if you have one or more entities or venues that you are building to0ls for, you'll check this option
- Event Manager - if you manage multiple events, you'll select this option
- Non-Profit - if you are either a non-profit entity or you are a corporation or individual or group that chooses our SmartGiving model to benefit your charity of choice, choose this option
- Publisher or Aggregator - if you are a media company that has lists of venues, companies or events that people may need or want to travel to, select this option
- System or Tools Provider - if you have an enterprise system used by others, this is the right option
Region where travel occurs
Since the average daily room rate is different in different parts of the world, this helps us be more precise in our estimates.
Estimated visitors/audience
Follow the instructions for your account type to give us an idea of the number of people that you touch in a month (can be a combination of web or blog visits, email marketing, social media exposures).
Percentage that need/want a room
Out of the total number of your estimated visitors/audience, what percentage might need/want a hotel room? As an example for events as a whole, 17% typically might need or want a hotel room. If you run a venue like a museum, it might be as much as 25%. If you run an international training program, it might be 75%.
How long do they stay?
The national average is 1.2 nights. But if you do multi-day meetings or training programs, it might be 3 or even 5. For CRM companies with unmanaged travelers, they might travel 4-6 nights a month, so you can set it using that guide.
Average Number of Stars
The national average is 3. If you serve a high end clientelle, you can set it to 3.5, 4 or 5.
ENGAGEMENT
Once you know your volume, you can now determine the engagement of those that need/want a hotel room. This is entirely related to your placement/merchandising of the tools.
As you choose the prominence, the engagement percentage will increase from 1% accordingly and you will see your revenue estimate shift. The estimate is annually.
We will provide marketing tools to help increase your engagement and if you are a Platinum user, we will provide 8 hours of marketing support and you will have a dedicated account director.